Virgin Voyages
Events
November 2019
Richard Branson and team asked us to create a lavish launch for Tail to Sail ticket sales, a partnership that flies Virgin customers to Miami for a new, ‘Rockstar’ Caribbean voyaging experience. So we decided to “Make Ship Happen”.
Delivery
Unleashing Virgin Voyages in region, we assembled 100 of Virgin’s ‘First Mates’ to showcase the new vision. Transforming the space into a cruise ship ashore, with views over Sydney harbour and the Sydney Opera House, we created a logo-festooned helm where Richard addressed his crew and matched entertainment to celebrate his new venture.
Achievements
- 100% attendance of Virgin ticket sellers
- Creation of a signature moment for Sir Richard Branson: branded rooftop champagne tower
- Valuable publicity for Virgin’s investment in $2.9B cruise-liners to help increase ROI
The Thanks We Appreciate
Leandro Perez
Vice President, Asia Pacific Marketing at Salesforce
Justine Earl-Smith
Commercial Director, ASFA
Pip Marlow
Executive VP & CEO, ANZ/ASEAN, Salesforce
Adam Hudson
Co-Founder, Reliable Education